“Because no one had done this before us all the doors were open in terms of what we could present” Patrick Miller
Though best known for commissioning new work from choreographers and composers, New York City Ballet has a storied history of engaging visual artists to create set designs, posters and other elements. Over the years, artists such as Isamu Noguchi, Andy Warhol, Jasper Johns, Julian Schnabel, Roy Lichtenstein, Keith Haring and Francesco Clemente have worked with the Company. The art series, conceived with the help of the worldwide communications agency DDB New York, was designed to showcase, and embrace, the talents of a new generation—and lure their art-loving followers to the ballet.