Zevs French, b. 1977
Liquidated YES, 2016
Steel, gold paint
91 x 24 x 102 cm
15228
Liquidated Y€$ is a steel sculpture, interpreting in three dimensions the aesthetic of the liquidated logos that the artist has been exploring for a long time in paint. In this...
Liquidated Y€$ is a steel sculpture, interpreting in three dimensions the aesthetic of the liquidated logos that the artist has been exploring for a long time in paint. In this approach, the ambiguity between the fall and rise of the logo, the way in which the “liquidation” seems to make the colours of the logo run to the point where the drips, forming a puddle on the ground, appear to support the represented object, are clearly visible. The gaze follows the work from bottom to top or in reverse, thus losing its normal sense of gravity. Completing this part of the exhibition evoking money and finance, Liquidated Y€$ plays on the monetary symbols of the Yen, Euro and Dollar, to form a “YES” whose meaning could give way to a number of hypothesises, from the sometimes savage competition of the financial markets, to the economic optimism of the partisans